Guide for wedding film studios

How to staff second shooters for a wedding film studio

Build a roster of second shooters, rank it, price each job from the shooter's own rate and travel, use holds for weddings that haven't booked, and brief your crew like your own team.

By the CamCrewz team · Updated · 10 min read

On this page
  1. Build the roster before you need it
  2. Rank your roster and offer down the list
  3. Price each job from the shooter's own rate
  4. Offer one person at a time, with a deadline
  5. Use holds for weddings that haven't booked
  6. Get it in writing before the wedding
  7. Brief them like your own team
  8. After the wedding
  9. A checklist for the season

Most wedding film studios reach the point where the owner can't film every wedding. The work goes to a roster of contract videographers: second shooters, leads for the dates you can't cover, assistants for the big days. How you staff that roster decides whether a busy season feels calm or chaotic.

This guide covers the whole loop, from choosing who's on your roster to paying them after the wedding. "Second shooter" here means any contract videographer you hire for a job, whatever the role.

Build the roster before you need it

The worst time to look for a second shooter is the week a couple books. Build the list in the off-season, and aim for two or three people who could take any given date, so one "no" doesn't send you scrambling.

For each person, collect the same things, in the same place:

  • Full films, not just highlight reels. A reel shows their best 60 seconds. A full ceremony shows whether they hold a steady shot through the vows and come back with clean audio.
  • Ceremony experience, by type. A Catholic mass, a Jewish ceremony, a Hindu wedding and a courthouse elopement each run differently. Note the ones they've filmed, not the ones they're willing to try.
  • Their audio setup. Do they run a field recorder? Record dual-system, or in 32-bit float? Audio is where a second camera most often lets a film down.
  • Shooting style. Some videographers direct couples and families; others stay out of the way. Neither is wrong, but it should match your studio and the couple.
  • Gear. Bodies, lenses, audio, stabilizers and drones, so you know what they bring and what you'd have to lend.
  • Rates. An hourly rate, a rate for a travel day, and whether they charge mileage. You'll price every job from these, as below.
  • Where they live and how far they'll go. Their travel cost starts at home, not at your studio.
  • Paperwork. A W-9 so you can issue tax forms, a certificate of liability insurance (many venues ask for one), and an FAA Part 107 remote pilot certificate if they fly a drone for paid work.
  • The dates they can't work, kept up to date by them, not by you.

Keep your own notes alongside: how the last wedding went, how they are with families, whether they're ready to lead. Those are for you, not for them.

Rank your roster and offer down the list

A group text rewards whoever answers first. That's rarely the person you'd have picked, and everyone else gets a "sorry, it's taken."

A ranked list fixes that. Put your roster in the order you'd like to offer work, your strongest and most reliable people first. When a job comes up, it goes to the first person who fits it. If they pass, it goes to the next.

Decide what "fits" means as a few plain rules, and apply them the same way every time:

  1. They take the role: lead, second or assistant.
  2. Their rating meets the job's minimum. A wedding with a demanding planner might call for your best people only.
  3. They have the skills and ceremony experience the job needs, like dual audio or a Catholic mass.
  4. They're free on every date of the job.
  5. The venue is within the distance they'll travel, and their price fits your budget.

Then use what you know. Someone who has filmed at the same venue, or with the same planner or photographer, will have an easier day. If you keep track of who has worked with whom, you can move those people up for that one job without reshuffling the whole list.

Revisit the order each season. People get better, move away, or start booking weddings of their own.

Price each job from the shooter's own rate

Negotiating pay date by date is slow, and it's how budgets leak: the first number you say becomes the number. A steadier way is to set a budget for each job and let each person's own rates work out their price.

Set the job's budget

The budget is the most you'll pay for the job: its hours at your rate for the role, plus travel from where your crews start. That's your studio, or the nearest of your "hubs" if you work out of more than one city.

Travel is easiest to price by distance band rather than by the exact mile. Pick a few bands by one-way driving distance, and decide what each one includes. For example:

One-way drive Band What travel covers
Up to 45 miles Local Nothing extra
46 to 60 miles Short drive Nothing extra, unless they also film the day before
61 to 149 miles Medium drive A hotel night, 2 meals, mileage and a travel day
150 to 340 miles Long drive 2 hotel nights, 4 meals, mileage and 2 travel days
Farther Flight Airfare, hotel, a rental car, meals and travel days

Pricing mileage at the top of each band, rather than for the exact trip, keeps prices predictable and stops arguments about routes. Round the total up to the next $10.

Example. A second shooter for 8 hours on a Saturday, at a venue 120 miles from your studio. Your rate for a second is $75 an hour. With example costs of $175 a hotel night, $20 a meal, $0.76 a mile and $200 a travel day:

  • Base: 8 hours × $75 = $600
  • Travel, a medium drive: $175 hotel + $40 meals + $113.24 mileage (149 miles × $0.76) + $200 travel day = $528.24, rounded up to $530
  • Budget: $1,130

Let each person's rates set their price

Now work out what the job would cost with each person on your list: the hours at their own hourly rate, plus their travel from their home, at their own travel day rate, with mileage only if they charge it. Their price is that cost or your budget, whichever is lower.

Jordan Sam
Hourly rate $70 $85
Home to venue 30 miles (local) 130 miles (medium drive)
Hours 8 × $70 = $560 8 × $85 = $680
Travel $0 $175 + $40 + $113.24 + a $250 travel day = $578.24, so $580
Cost $560 $1,260
Price $560 Over the $1,130 budget

Jordan gets the offer at $560. Sam's cost is over the budget, so the job doesn't go to Sam first. If nobody on your list takes it, you can open it to everyone who qualifies, and Sam can decide whether $1,130 is worth the drive.

Two rules keep this fair. Each person sees only their own price: never your budget, and never anyone else's price. And once a price is offered, it's locked. If someone raises their rate next week, it applies to new offers, not this one.

Offer one person at a time, with a deadline

Give each person a clear window to answer. 24 hours works for most jobs; use less for a date that's coming up fast. Send a reminder a couple of hours before it runs out. When they decline or the time runs out, the job moves to the next person on your list.

If you reach the end of the list, open the job to everyone who qualifies, and give it to the first person to commit. People who passed earlier can still take it then. Their week may have changed.

Two habits make this work:

  • Send early, and measure it. Track the time from a wedding's first offer to having every job on it signed. Two weeks or less is a good target. Anything still unfilled 60 days before the wedding needs your attention now.
  • Say everything up front. Role, dates, hours, location, their price, the overtime rate, what they need to bring and how they may use the footage. Nobody should have to ask before deciding.

Use holds for weddings that haven't booked

A couple asks if you're free for a Friday rehearsal dinner and a Saturday wedding. They haven't signed yet. You want a second shooter to keep those dates free, but you can't promise them the work. That's a hold.

A hold is a first right of refusal: the shooter agrees to keep the dates for you until a set expiry. The dates and hours can be estimates. Agree on a few rules up front:

  • Every hold expires. Without a date, people end up holding Saturdays for weddings that went elsewhere months ago.
  • They can drop a hold, but not quietly for a competing job. If someone else offers them the same date, they tell you, and you get a short window (48 hours, say) to book them or let them go.
  • The booking has to match the hold. When the couple books, offer the real job to the same person. If it's only the held dates, at the same or better pay, role and usage terms, they should take it. If you've changed it for the worse, they're free to say no.
  • An expired hold just ends. It doesn't turn into an open job for someone else.

Get it in writing before the wedding

Every job needs a signed agreement before anyone films. The simplest setup has two layers: a master agreement each contractor signs once, covering how you work together, and a short agreement for each job with its dates, hours, price and usage terms. Holds get their own version, with the expiry and the first-right-of-refusal rules.

Countersign quickly. Someone who signed should know within days that the job is theirs. Give yourself a deadline, such as 14 days, after which an unsigned job goes back out and they're free.

The guide to contract videographer agreements covers what goes in each one.

Brief them like your own team

A second shooter carries your name into the venue, and most problems on the day come from things nobody told them.

Write an Operations Manual once

Put your standing rules in one place every contractor can read before their first job:

  • What to wear, and how early to arrive.
  • Camera settings, frame rates and picture profiles, so footage cuts together across cameras.
  • Audio: who mics the officiant and the couple, and what the backup is.
  • How to work with the couple, families, planner and other vendors, and what not to say about prices or their own business.
  • Card handling: when to swap, how to back up, how to label.
  • How and when footage gets to you after the wedding.
  • Your rules for posting to social media.

Send a brief for every wedding

For each job: the timeline, the shot list, addresses and parking, who to call on the day, the couple's names and the key family members, and anything unusual, like a first look, an unplugged ceremony or a sparkler exit. Send it once they're contracted, and keep it current. When the timeline changes, tell them.

A chat for each wedding's crew, with you in it, settles the small questions before the day instead of during it.

After the wedding

  • Get the footage fast. Agree on the method and the deadline in advance: a drive handed over at the end of the night, or an upload within a set number of days, with a backup kept until you confirm you have everything.
  • Pay on time, and pay what changed. If the reception ran an hour over, that hour is paid at the overtime rate you agreed. If an event was dropped, it comes off. Keep a running record of every change so the final number never surprises either of you.
  • Write your notes while they're fresh. Update ratings and private notes after each wedding. They're what you'll rank next season's list with.
  • Watch four numbers. How long a wedding takes to fill. How many jobs fill from your list before you open them up. How many are still unfilled 60 days out. How many of your approved people have their agreement signed and their paperwork in.

A checklist for the season

  • Two or three people who could take any date, each with full films, ceremony experience, audio setup, gear and rates on file
  • A W-9, an insurance certificate and, for drone work, a Part 107 certificate from each
  • Your roster in ranked order, with your private notes and ratings
  • Travel bands and costs, so every job's budget is worked out the same way
  • A response window and a reminder on every offer
  • A hold agreement with an expiry and a 48-hour first right of refusal
  • A master agreement signed by everyone, and an agreement for each job
  • An Operations Manual, and a brief for every wedding
  • A deadline for footage, and a record of every change to what a job pays

Do this in CamCrewz

CamCrewz runs this way of working for you: a ranked roster, prices from each videographer's own rates and travel, offers one person at a time, holds, and contracts signed from their phone. It's invite-only while it launches with Easton Film Co.

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